Create a winning recruiting culture at enterprise scale.

modernloop.com

Capability

Suggests support for large-scale recruiting growth.

Creation

Focuses on creating a recruiting culture.

We're here to support your solar ambitions.

solarpunkhq.com

First-person

Uses "We're" to indicate first-person plural.

Thinking big

Calling them "solar ambitions" taps into large-scale thinking.

Miro takes a multilayered security approach.

miro.com

Security

Introduces the platform's security strategy.

Experience a powerful, united workflow.

miro.com

Integrations

Promises a cohesive workflow through integrations.

Boost your productivity with reusable templates.

butter.us

Amplification

"Boost" explicitly means amplify the impact on your productivity.

Templates

Explicitly mentions reusable templates.

Time-saving

Highlights it reduces the need to create materials from scratch.

Designed for creators, not for businesses.

buymeacoffee.com

Target callout

Clearly differentiates its focus on creators over traditional businesses.

Big ideas are built together.

framer.com

Collaboration

Highlights collaboration capabilities.

Creation

Emphasizes the act of building.

Thinking big

Explicitly references "big ideas".

A rollover gives your money a better home.

betterment.com

Better alternative

Uses "better" to suggest an improved option.

Destination

"Home" metaphorically frames it as the ideal place.

Why startups (big and small) adore Equals.

equals.com

Emotion

"Adore" means a strong, positive emotion.

Social proof

Introduces a website section featuring testimonials.

Target callout

Targets startups of any size.

Built to scale all private funds.

angellist.com

Capability

Highlights the ability to scale effectively.

Flexibility

Implies adaptability to various private fund needs.

Target callout

Targets private funds.

Monitor like a pro.

mosey.com

Insights

Highlights tracking and analyzing data.

Metaphor

Compares the user to a professional with a simile ("like"), a subtype of metaphor.

Simplicity

Implies ease of use.

What makes WHOOP different makes it better.

whoop.com

Better alternative

Straightforwardly says it's "better" than others.

Bicolon

Uses two parallel clauses that mirror each other.

Innovation

Suggests innovation through uniqueness and differentiation.

Repetition

Uses "makes" twice to create rhythm.

Meditations for any mind, any mood, any goal.

headspace.com

Alliteration

Repeats the "m" starting sound.

Repetition

Repeats "any" to emphasize inclusivity and versatility.

Are your customers asking for Single Sign-On (SSO)?

frontegg.com

Question

Frames the headline as a question to engage the reader.

Cultivate engagement for lasting connections.

superevent.com

Amplification

Emphasizes growing engagement into meaningful relationships.

Cause and effect

Strong engagement (cause) leads to lasting connections (effect).

Loyalty

Suggests building long-term relationships with attendees.

Is your product limited by a legacy financial infrastructure?

formance.com

Pain point

Highlights the issue of outdated financial infrastructure.

Question

Uses a question to engage the reader.

The web builder for stunning sites.

framer.com

Creation

Focuses on creating websites.

High quality

Signals impressively high-quality web design.

Identity

Declares itself as a website builder.

Remarkability

Highlights creating websites that make you stand out.

Visual appeal

Emphasizes the visual beauty of the sites created.

Industry-first tech built to protect.

monzo.com

Innovation

"Industry-first tech" conveys a new, innovative solution.

Security

Introduces the strategies Monzo uses to ensure protection.

Elevate content with intelligent features.

mintlify.com

Amplification

Uses "elevate" to boost content quality and impact.

Automation

Highlights AI features that enhance content creation.

Looking to optimise your budget? Juno can help you save thousands.

withjuno.com

Cost-saving

Highlights financial savings.

Quantity

Uses "thousands" to indicate a large amount.

Question

Uses a question to engage the reader.

Designed for the long-haul.

mixpanel.com

Capability

Suggests the platform is built to handle long-term scalability.

Flexibility

"Long-haul" implies adaptability as needs evolve over time.

Wow investors with every slide

metadeck.co

Emotion

"Wow" is an exclamation of positive surprise.

High quality

Implies that the slides are impressive and professionally designed.

Remarkability

Suggests that the slides stand out and leave a lasting impression.

Trusted by the best teams.

framer.com

Social proof

Introduces a showcase of customer-created content.

Handles your data with discretion. Trusted by enterprise.

notion.so

Security

Introduces Notion's commitment to security and privacy.

Amplify your customer data with AI.

mparticle.com

Amplification

Uses "amplify" outright—boosting data's impact via AI.

Automation

Highlights their AI for improving analysis.

Insights

Focuses on deriving insights from customer data.

See who's hiring with Greenhouse.

greenhouse.com

Social proof

Introduces companies using their product.

The proof is in the product.

mural.co

Idiom

This is a riff on "the proof is in the pudding".

Social proof

Serves as a headline introducing testimonials.

Where the world does markets.

tradingview.com

Destination

Positions it as the go-to place for market activity.

2.2 million+ businesses feel the magic of Zapier.

zapier.com

Quantity

References an exact, very large user base.

Social proof

Introduces a section with testimonials and success metrics.

Sharpen your edge.

eve.legal

Competitive edge

"Edge" directly refers to gaining a competitive advantage.

All the functionality you need, without the price tag.

junip.co

Completeness

Promises a full set of features.

Cost-saving

Emphasizes affordability with "without the price tag."

Metaphor

Frames cost as a tangible, removable price tag.

We already built the reports you need.

june.so

First-person

"We" uses first-person plural perspective.

Insights

Highlights pre-built reports for data analysis.

Customer data infrastructure built to scale with your business.

mparticle.com

Capability

Explicitly mentions the platform's scalability.

Flexibility

Highlights adaptability to evolving business needs.

Insights

Promotes their solution designed for data analysis.

Relentless protection. Restful ease.

family.co

Peace of mind

Promises you can relax because of robust protection.

Security

Is used to emphasize constant protection.

Stacked benefits

Two benefits: protection + peace/ease.

Build your business on collaboration.

lucid.co

Collaboration

Highlights collaboration as a foundational feature.

Creation

Emphasizes creating and developing a business.

All the power you need, built-in.

framer.com

Capability

Explicitly promises built-in, advanced functionality.

Completeness

Highlights totality through the phrase "all the power".

No need to start from scratch.

kajabi.com

Templates

Highlight that users can use existing templates.

Time-saving

Starting with existing assets or templates saves time.

Over 100 million superheroes grow with us.

zoho.com

Quantity

Explicitly references a large numerical figure.

Social proof

Serves as a headline to showcase testimonials and logos.

Automate your business life.

kick.co

Automation

Highlights the ability to automate business processes.

Made for the modern business owner.

kick.co

Innovation

Uses "modern" to create a strong, forward-thinking appeal.

Target callout

Directly addresses business owners as the intended audience.

Quicker insights. Quicker action.

klaviyo.com

Bicolon

Repeats the same format to maintain steady rhythm.

Cause and effect

Connects faster insights (cause) to quicker actions (effect).

Fast results

Emphasizes the aspect of speed.

Insights

Highlights analytics features that deliver faster insights.

Repetition

Repeats "Quicker" to emphasize efficiency.

Build with focus. Ship with care.

linear.app

Bicolon

Uses two phrases that mirror each other's shape.

Stacked benefits

Two benefits: focus + careful shipping.

All-in-one. Ready to go.

kajabi.com

Bicolon

Aligns two short statements, each with a crisp, punchy feel.

Completeness

Explicitly says everything is included.

Stacked benefits

Two benefits: everything in one + immediate readiness.

Put your reporting on autopilot.

equals.com

Automation

Highlights automation features.

Insights

Highlights automated reporting capabilities.

What customers say, verbatim.

height.app

Social proof

Introduces a list of testimonial summaries.

Grow in omnichannel mode.

rainforestpay.com

Amplification

Suggests expanding growth through multiple channels.

Reach

"Omnichannel" is about reaching customers in multiple ways.

Power decisions with data.

screenloop.com

Insights

Highlights decision-making enabled by data.

From click to clarity.

fullstory.com

Insights

Emphasizes achieving clarity through data.

Transformation

Turns data into insights.

Make forms uniquely yours.

tally.so

Flexibility

Suggests flexibility in creating tailored forms.

Intensifier

The word "uniquely" emphasizes the degree of personalization.

Elevate your brand with memorable experiences.

experiencewelcome.com

Amplification

Suggests lifting your brand to a higher level of impact.

Remarkability

Promises to help create standout moments that elevate your brand.

A complete website builder with all the features you need.

framer.com

Completeness

Promises all necessary tools into one platform.

Creation

Focuses on creating websites.

Identity

States it's a toolkit for building web pages.

Obsess over feeling your best.

whoop.com

Emotion

"Obsess" describes an intense emotional/mental fixation.

Self-improvement

Encouraging a focus on personal wellness, growth.

Design better sites with AI.

framer.com

Automation

Presents their AI as a driver for superior site design.

Cause and effect

Using their AI (cause) results in better site design (effect).

Creation

Explicitly mentions creating and designing websites.

Turbocharge your tech stack.

fullstory.com

Amplification

"Turbocharge" suggests boosting performance and efficiency.

Integrations

Refers to enhancing a tech stack with integrations