Strategically outrank your competition.

surferseo.com

Competitive edge

Emphasizes gaining an advantage over competitors.

Six Figma Slides features we think you'll love.

figma.com

Emotion

uses an emotional pull by referencing "love".

Quantity

Explicitly references the number "Six".

See what all the hype is about.

contra.com

Social proof

Introduces a section of testimonials.

Customer data infrastructure built to scale with your business.

mparticle.com

Capability

Explicitly mentions the platform's scalability.

Flexibility

Highlights adaptability to evolving business needs.

Insights

Promotes their solution designed for data analysis.

Make progress, together or apart.

loop.cloud.microsoft

Bicolon

Splits the statement into two balanced halves.

Collaboration

Highlights features for teamwork.

Private by design.

mindpalace.ai

Security

Introduces their focus on privacy as a core design principle.

Over 100 million superheroes grow with us.

zoho.com

Quantity

Explicitly references a large numerical figure.

Social proof

Serves as a headline to showcase testimonials and logos.

Everything you need to run meetings, but better.

feta.io

Better alternative

Implies competitors offer an inferior solution.

Completeness

Promises a comprehensive set of features.

All the activities you need, in one place.

butter.us

Completeness

Promises comprehensive functionality in one platform.

Destination

Positions it as the central hub for all necessary activities.

Made with science, tested with science.

brain.fm

Expertise

Highlights a foundation in science to build credibility.

High quality

Implies high standards through scientific rigor.

Repetition

Repeats "science" to underline its significance.

Analytics everyone enjoys using.

mixpanel.com

Collaboration

Highlights shared analytics usage.

Emotion

"Enjoys" conveys a positive emotional response.

Insights

"Analytics" directly refers to data-driven insights.

Familiar, flexible, affordable.

equals.com

Cost-saving

Suggests cost-saving through affordability

Flexibility

Positions flexibility as a core product feature.

Simplicity

Implies ease of use through familiarity.

Stacked benefits

Three separate benefits.

Tricolon

Presents the qualities in a triadic structure.

Are you still doing your meeting notes manually?

tactiq.io

Pain point

Hints at the hassle of taking notes by hand.

Question

Identifies a common frustration by questioning inefficiency.

Handles your data with discretion. Trusted by enterprise.

notion.so

Security

Introduces Notion's commitment to security and privacy.

Seamless workflows with all the apps you love.

mural.co

Integrations

Promotes smooth integration with various apps.

Easy as writing a doc.

audienceful.com

Metaphor

Compares ease to writing a document, using a simile ("as"), a subtype of metaphor.

Simplicity

Links ease to the familiar, uncomplicated task of writing a document.

Powerful software, trusted expertise.

wrapbook.com

Bicolon

Balances two concise phrases with parallel shape.

Capability

Explicitly points at the software's advanced capabilities.

Expertise

Highlights the foundation in professional knowledg.

Stacked benefits

Two benefits: power + expertise.

Perfect for teams and solo users.

superlist.com

Collaboration

Highlights the product's collaboration features.

Flexibility

Implies it works well for groups of varying sizes, indicating scalable flexibility.

High quality

Explicitly describes itself as "perfect".

Target callout

Specifies both teams and individual users.

Collaborate across tools and teams.

linear.app

Collaboration

Emphasizes features for multi-tool collaboration.

Integrations

"Across tools" suggests hooking multiple services together.

Works for every scheduling need.

supersaas.com

Flexibility

Emphasizes adaptability to various scheduling needs.

Designed for multi-channel consumer brands.

mparticle.com

Reach

"Multi-channel" typically means broad coverage.

Target callout

Targets consumer brands with multi-channel strategies.

Turn your growth ideas into reality today.

clay.com

Creation

Focuses on bringing ideas into existence.

Thinking big

Speaking of "growth ideas" pushes you to actualize big plans

Transformation

Turns "ideas" into "reality".

Urgency

"Today" creates a sense of immediacy.

Over 10 million people bank with Monzo. Join them.

monzo.com

Quantity

Directly references a very large numerical figure.

Social proof

Combines a call to action with built-in social proof.

Understand why you win (or lose) deals.

claap.io

Insights

Focuses on using sales data to uncover success factors.

95% of pages get no traffic from Google. Be in the 5%. Use Surfer.

surferseo.com

Better alternative

Implies it helps move from the struggling 95% to the successful 5%.

Competitive edge

Suggests outperforming most others, implying an edge.

Pain point

Highlights the challenge of ranking on Google.

Quantity

Uses percentage figures (95% and 5%) to convey scale.

Trusted by businesses, loved by people.

zoom.com

Bicolon

Joins two statements with matching structure.

Social proof

Serves as a headline that introduces reviews and awards.

Simplify the complex.

fey.com

Pain point

Explicitly highlights complexity requiring reduction.

Simplicity

Declares simplification as the main objective.

Automate +80% of your customer interactions.

zendesk.com

Automation

Emphasizes reducing manual effort through AI.

Quantity

Highlights the specific figure "+80%" to show scale.

Time your outreach perfectly with real-time intent signals.

clay.com

Cause and effect

Using real-time intent signals (cause) leads to perfectly timed outreach (effect).

Exactness

Highlights precision in timing.

The proof is in the product.

mural.co

Idiom

This is a riff on "the proof is in the pudding".

Social proof

Serves as a headline introducing testimonials.

Make customer service your competitive edge.

zendesk.com

Competitive edge

Explicitly says "competitive edge".

Stop forecasting on gut feel.

sendtrumpet.com

Better alternative

Urges abandoning guesswork for a more accurate alternative.

Colloquialism

Uses "gut feel" as a casual way to describe intuition-based decisions.

Exactness

Rejects guesswork in favor of accurate forecasting.

Insights

Encourages the use of data-driven insights.

Metaphor

Refers to "gut feel" as a physical sensation guiding decisions.

Pain point

Addresses the unreliability (and stress) of guess-based forecasting.

Speed without compromise.

mercury.com

Fast results

Positions speed as a core benefit.

High quality

"Without compromise" indicates you won't lose quality

Reports give you confidence to hold people accountable.

basecamp.com

Cause and effect

Shows how reports (cause) lead to confidence and accountability (effect).

Insights

Highlights the role of reports in providing actionable insights.

Turn life goals into money goals.

betterment.com

Repetition

Repeats the word "goals" to reinforce the transformation.

Revenue

Directly relates to financial success and earnings.

Thinking big

Encourages users to pursue ambitious visions.

Transformation

Turns aspirations into financial objectives.

Cultivate engagement for lasting connections.

superevent.com

Amplification

Emphasizes growing engagement into meaningful relationships.

Cause and effect

Strong engagement (cause) leads to lasting connections (effect).

Loyalty

Suggests building long-term relationships with attendees.

Scale with security.

attio.com

Amplification

Encourages users to amplify their progress.

Security

Reassures users their security needs are met.

Build your business on collaboration.

lucid.co

Collaboration

Highlights collaboration as a foundational feature.

Creation

Emphasizes creating and developing a business.

Ridiculously easy.

zenlytic.com

Intensifier

"Ridiculously" amplifies the degree of ease.

Simplicity

Emphasizes ease of use with "easy".

5 hours of work in 5 minutes.

brightwave.io

Fast results

"5 minutes" emphasizes rapid completion.

Quantity

Uses specific numbers to highlight scale.

Repetition

Repeats "5" for emphasis.

Time-saving

Contrast between "5 hours" and "5 minutes" underscores efficiency.

Built to fit snugly into your stack.

chameleon.io

Flexibility

Suggests adaptability to different tech stacks.

Integrations

Highlights integration capability.

Metaphor

Uses "snugly" to imply a perfect, effortless fit.

Miro takes a multilayered security approach.

miro.com

Security

Introduces the platform's security strategy.

Build with focus. Ship with care.

linear.app

Bicolon

Uses two phrases that mirror each other's shape.

Stacked benefits

Two benefits: focus + careful shipping.

We fit right into your ecosystem of choice.

miro.com

First-person

"We" is a first-person plural pronoun.

Integrations

Promises compatibility with customers' existing ecosystem (toolset/workflows)

Elevate content with intelligent features.

mintlify.com

Amplification

Uses "elevate" to boost content quality and impact.

Automation

Highlights AI features that enhance content creation.

Deliver stellar products users crave.

mixpanel.com

Emotion

"Crave" directly expresses a strong emotional desire.

High quality

"Stellar" implies exceptional quality and excellence.

Get tailor-made reports you can trust.

equals.com

Exactness

Promises precise and dependable reporting.

Flexibility

Highlights personalized insights tailored to users' needs.

Insights

Highlights reporting capabilities.

Peace of mind

Ensures users can rely on accurate reports.

Turn retention into loyalty.

mixpanel.com

Loyalty

Explicitly mentions "loyalty" as the desired outcome.

Transformation

Turns basic retention to deeper loyalty.

Keep customer data safe.

mixpanel.com

Peace of mind

"Keeping data safe" offers relief from worry.

Security

Is used to introduce Mixpanel's data protection measures.

Designed for the long-haul.

mixpanel.com

Capability

Suggests the platform is built to handle long-term scalability.

Flexibility

"Long-haul" implies adaptability as needs evolve over time.

Put your reporting on autopilot.

equals.com

Automation

Highlights automation features.

Insights

Highlights automated reporting capabilities.

A dose of inspiration, whenever you need it.

masterclass.com

Metaphor

Compares inspiration to a dose of medicine.

Made for modern product teams.

linear.app

Target callout

Specifies modern product teams.

Start your dream business with Firstbase.

firstbase.io

Emotion

"Dream" is tied to emotional fulfillment.

Thinking big

Uses "dream business" to evoke big aspirations.