«Deservingness» in headlines
Deservingness headlines assure readers they're entitled to something better—whether superior tools, experiences, or benefits. The examples below show how websites apply this principle in their headlines to create an emotional connection.
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First-person
· Uses a first-person pronoun. High quality
· Ensures excellence. Identity
· Says exactly what the product is. Idiom
· Uses familiar phrases or sayings. Innovation
· Promises transformative ideas. Insights
· Promotes reporting and analytics tools. Integrations
· Features integration capabilities. Intensifier
· Amplifies a claim. Loyalty
· Highlights creating loyalty. Flexibility
· Stresses adaptability or versatility. Metaphor
· Describes one thing as another.
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