«Pain point» in headlines

We built billing so you don't have to.

withorb.com

Cause and effect

"We built billing" (cause) removes the need to build it (effect).

First-person

Uses first-person plural with "we".

Pain point

Implies the difficulty of building billing from scratch.

We handle complexity, you focus on growth.

deel.com

Bicolon

Links two clauses with a parallel structure.

Cause and effect

"We handle complexity" (cause) frees you up for "you focus on growth" (effect).

First-person

"We" is a first-person plural pronoun.

Pain point

Addresses the burden of complex processes.

Peace of mind

Says they'll handle the hard stuff, relieving associated stress.

Problem-solution

Operational hassles distract (problem), but they handle it so you can scale (solution).

Simplicity

Frames simplicity as the result of offloading complexity.

Visualizations are for seeing, not squinting.

basecamp.com

Insights

Emphasizes clear, useful visual data.

Pain point

Addresses the issue of unclear or cluttered visual data.

Wordplay

Uses contrast between 'seeing' and 'squinting' to reinforce clarity.

Never ask engineers for a marketing form again.

default.com

Better alternative

Suggests a simpler option than depending on engineers.

Creation

Implies that the product enables users to independently create forms.

Intensifier

Strongly underscores "never again" for emphasis.

Pain point

Taps into the hassle of relying on dev teams for simple tasks.

Simplicity

Suggests ease of use with intuitive form tools.

Time-saving

Removes dev dependency, cutting down on wait times and back-and-forth.

Accurate financials. Total peace of mind.

bench.co

Bicolon

Splits into two short noun-phrase lines of similar weight.

Cause and effect

Says financial accuracy (cause) brings total reassurance (effect).

Exactness

Clearly promises error-free finance data.

Pain point

Implies the worry of inaccurate financial records.

Peace of mind

Focuses on eliminating stress and uncertainty.

Stacked benefits

Two benefits: accurate financials + peace of mind.

Skip learning a new tool, you already know this one.

equals.com

Pain point

Points at the pain of learning a new tool.

Simplicity

Focuses on the ease of use.

No more financial anxiety.

cashews.finance

Better alternative

Implies a stress-free alternative to traditional solutions.

Emotion

"Anxiety" references a fear-based emotional state.

Pain point

Calls out the common worry around finances.

Peace of mind

Directly states it removes worry about finances.

Get to work, with a lot less work.

dropbox.com

Better alternative

Implies it's an easier way to handle work tasks.

Bicolon

Uses two grammatically similar and rhythmically balanced clauses.

Intensifier

"A lot less" amplifies how significantly work is reduced.

Pain point

Hints at the burden of unnecessary effort or busywork.

Repetition

Repeats "work" in parallel phrases to emphasize contrast.

Time-saving

Suggests more time for meaningful work.

Wordplay

Makes a playful twist by reusing "work" with two meanings.

From overwhelming feedback to focus.

dovetail.com

Pain point

Addresses the overwhelm caused by too much incoming feedback.

Transformation

Turns chaos into structure.

Fraud. No longer your problem.

bolt.com

Bicolon

Sets two quick statements that balance each other's brevity.

Pain point

Points to the worry of fraudulent transactions.

Peace of mind

Focuses on eliminating the fear of fraud losses.

Problem-solution

Fraud threatens businesses (problem) and this service completely handles it (solution).

You have better things to do than GTM busy work.

default.com

Automation

Is used to present automation features.

Deservingness

Reflects users' desire to spend their time meaningfully.

Normative claim

States that users should focus on more important tasks.

Pain point

Frames "busy work" as a frustrating distraction from high-value work.

Time-saving

Automating or removing routine tasks frees up time.

Nelly frees your medical practice from tedious bureaucracy.

getnelly.de

Pain point

Addresses the frustration of excessive administrative tasks.

Problem-solution

Medical bureaucracy is tedious (problem), and Nelly solves it (solution).

Time-saving

Highlights reducing time spent on administrative burdens.

Pay once, not monthly.

appsumo.com

Bicolon

Uses two parallel clauses for emphasis.

Cost-saving

Implies reduced long-term expenses.

Pain point

Calls out the annoyance of recurring subscription fees.

Problem-solution

Opposes a recurring payment (problem) to a single one (solution).

Quantity

Addresses the number of payments required.

Let AI sweat the details.

figma.com

Automation

Highlights AI's ability to handle work automatically.

Metaphor

Uses "sweat the details" to personify AI that does the hard work for you.

Pain point

Addresses the challenge of managing intricate details manually.

Quit context switching.

outseta.com

Completeness

Implies no need for multiple systems.

Pain point

Calls out the inefficiency of jumping between different tools.

Your ticket to stress-free flying.

flighty.com

Identity

Suggests it's a flight management product.

Metaphor

Compares the solution to a ticket.

Pain point

Addresses the stress and challanges of air travel.

Peace of mind

Uses "stress-free" outright, promising worry-free travel.

Automate your sales busywork.

claap.io

Automation

Highlights automation features to reduce repetitive tasks.

Pain point

Hints at the grind of repetitive, low-value sales tasks.

Time-saving

Automation of "busywork" directly saves time.

Your security stack is getting heavy. Let Monad lighten the load.

monad.com

Metaphor

Compares the security stack to a heavy object weighing you down.

Pain point

Mentions the difficulty of handling an increasingly cumbersome security setup.

Problem-solution

Security complexity burdens teams (problem), but Monad simplifies the load (solution).

Never forget anything, ever again.

dueapp.com

Better alternative

Positions it as a more reliable solution than other memory aids.

Exactness

Suggests precision, consitency and reliability in remembering every detail.

Intensifier

"Ever again" strengthens the "never" claim.

Pain point

Hints at the frustration of losing important details.

Peace of mind

"Ever again" taps into the desire for peace of mind.

Maximize your money. Minimize your risk.

mercury.com

Alliteration

Repeats the "m" starting sound.

Amplification

Directly uses "maximize", signifying going for the highest potential.

Bicolon

Mirrors two statements with matching sequences.

Pain point

Explicitly calls out the risk associated with growing funds.

Problem-solution

Growing funds can be risky (problem) and this approach grows them safely (solution).

Revenue

Explicitly about financial optimization.

Rhyme

"Maximize" and "minimize" both end in "-imize", creating a near rhyme (homoioteleuton).

Stacked benefits

Two benefits: more money + less risk.

Apps that work your way, not theirs.

coda.io

Flexibility

Emphasizes customization with "work your way".

Pain point

Contrasts rigid, one-size-fits-all apps with "not theirs".

Replace manual research workflows with our AI agent.

clay.com

Automation

Highlights automation features to eliminate manual workflows.

Pain point

Points to the frustration of time-consuming manual data gathering.

Time-saving

Eliminates manual effort, freeing up time.

Shipping great products is hard. Scaling infrastructure is easy.

railway.app

Amplification

Implicitly encourages you to scale your infrastructure.

Bicolon

Balances two statements with similar lengths and rhythm.

Pain point

Addresses the pain of launching quality products.

Problem-solution

Product development is tough (problem); this service simplifies scaling (solution).

Simplicity

Explicitly declares scaling as simple.

Writing a book is challenging. Your writing tool shouldn't be.

dabblewriter.com

Better alternative

Positions the tool as an easier option compared to traditional methods.

Normative claim

Uses "shouldn't" to assert that a writing tool must be easy to use.

Pain point

Acknowledges the difficulty of writing a book.

Simplicity

Suggests that the tool is designed to be easy to use.

Never send another attachment again.

docsend.com

Better alternative

Suggests it's a smarter alternative to other options.

Intensifier

"Never...again" reinforces finality and change.

Pain point

Implies the hassle of sharing file attachments via email.

Simplifying even the most complex infrastructure.

antimetal.com

Pain point

"Complex infrastructure" is a pain-point being solved.

Simplicity

Highlights transforming complexity into simplicity.

Your backend, minus the hassle.

appwrite.io

Better alternative

Implies it's a better alternative to clunky systems.

Bicolon

Uses two parallel clauses for emphasis.

Identity

Positions itself as a managed backend solution.

Pain point

Addresses the burden of building and maintaining a backend.

Simplicity

Implies the backend is simplified.

VAT payment solution with no fees.

payoneer.com

Cost-saving

"No fees" means zero cost.

Identity

Says it's a solution for handling Value Added Tax.

Pain point

Addresses the annoyance of VAT-related charges.

Maintaining code should be easier than writing it.

dosu.dev

Normative claim

Uses "should be" to prescribe an ideal standard for code maintenance.

Pain point

Emphasizes the common frustrations developers face in maintaining code.

Simplicity

Advocates for simplicity to make maintenance effortless.

You'll wonder how you managed family life before Cozi.

cozi.com

Better alternative

Suggests you won't look back once you see how much better this approach is.

Emotion

Uses "wonder" to evoke amazement and reflection.

Pain point

Implies the struggle of coordinating busy family schedules.

Work's changing fast. Are your people ready?

cornerstoneondemand.com

Pain point

Hints at the challenge of keeping up with workplace changes.

Question

Directly engages the reader with a question.

Simply solve complex auth.

frontegg.com

Pain point

Highlights the challenge of complex authentication processes.

Simplicity

Emphasizes the ease of solving authentication issues.

Wordplay

Creates a playful contrast between "simply" and "complex".

Turn document clutter into clarity.

notch.so

Alliteration

Repeats the "c" starting sound.

Pain point

Addresses the pain of dealing with disorganized files.

Transformation

Turns the messy ("clutter") into the neat ("clarity").

Advanced functionality without advanced expertise.

glideapps.com

Pain point

Addresses the frustration of needing specialized expertise.

Problem-solution

Complex tools need specialists (problem), but this platform is powerful and easy (solution).

Repetition

Repeats "advanced" to stress the contrast between features and skills.

Simplicity

Communicates ease of use for advanced features.

Stacked benefits

Two benefits: advanced features + ease of use.

Spend time on your tenants, not administration.

propbinder.com

Pain point

Mentions the drain of property-management admin work.

Problem-solution

Rental admin work steals focus (problem) and automation frees them for tenant care (solution).

You focus on hiring. Let us take the notes.

metaview.ai

Bicolon

Links two clauses with a parallel structure.

Cause and effect

Suggests that delegating note-taking (cause) allows more focus on hiring (effect).

First-person

Uses first-person plural "us" to refer to the company.

Pain point

Identifies note-taking as a burden.

Time-saving

Implies reducing time spent on note-taking.

Easy to customise. Hard to get wrong.

chroniclehq.com

Bicolon

Balances two statements with matching length and rhythm.

Flexibility

Emphasizes adjustable, user-friendly features.

Pain point

Hints at the frustration of overly complex customization processes.

Problem-solution

Customization can be complex (problem), but this keeps it simple (solution).

Simplicity

Explicitly mentions "easy" and reinforces it with "hard to get wrong".

Instant answers. Zero blind spots.

ramp.com

Bicolon

Uses two concise, parallel statements for impact.

Fast results

Uses "instant" to highlight immediate outcomes.

Pain point

Addresses the issue of "blind spots" in reporting.

Quantity

Uses "zero" to emphasize the complete elimination.

Get your team off the phone & in front of patients.

hellopatient.com

Pain point

Addresses the inefficiency of spending too much time on calls.

Problem-solution

Removes inefficiency (problem) and frees up time for patient care (solution).

Transformation

Turns administrative work into patient-focused care.

Say goodbye to never-ending lists, and hello to daily bliss.

llamalife.co

Bicolon

Aligns two imperative-style phrases for a parallel effect.

Emotion

"Bliss" denotes a state of supreme happiness or joy.

Pain point

Calls out the overwhelming nature of endless to-dos.

Peace of mind

Positions itself as an antidote to overwhelm, offering real relief.

Problem-solution

Endless tasks create stress (problem) and this tool brings calm (solution).

Rhyme

"Lists" and "bliss" both share a short "i" and "s" ending, enough for a near rhyme.

Transformation

Turns overwhelm into satisfaction.

Never worry about quarterly taxes again.

lettuce.co

Better alternative

Implies other solutions cause stress or worry.

Emotion

Explicitly mentions "worry".

Pain point

Addresses the stress of handling quarterly taxes.

Peace of mind

Suggests eliminating tax-related worries.

One place, not all over the place.

getgist.com

Destination

Positions the platform as a centralized solution.

Pain point

Addresses the frustration of scattered tools or data.

Protect your wallet from surprise bills & inefficient infrastructure.

antimetal.com

Cost-saving

Highlights preventing unnecessary expenses.

Metaphor

Frames finances as a physical wallet needing protection.

Pain point

Mentions the anxiety of facing unexpected charges.

Peace of mind

Focuses on reducing financial worry.

Stacked benefits

Two protections: from surprise bills + from inefficient infra.

Get faster releases without sacrificing quality.

lyonquality.com

Fast results

Highlights speed with "faster releases".

Pain point

Hints at the frustration of balancing speed and quality.

Don't rawdog your prompts.

latitude.so

Better alternative

Implies it's a superior method.

Colloquialism

"Rawdog" is a slang/taboo term.

Normative claim

Implies prompts should be carefully crafted.

Pain point

Addresses the challenges caused by poorly crafted prompts.

Everything you need and nothing you don't.

increase.com

Bicolon

Balances two fragments with nearly identical length.

Completeness

Promises a complete and focused solution.

Pain point

Addresses the frustration of bloated tools.

Stop paying too much for prescriptions.

goodrx.com

Cost-saving

Highlights reducing prescription costs.

Normative claim

Uses "stop" to make a prescriptive statement.

Pain point

Addresses frustration with high prescription costs.

Go the extra mile, without the extra work.

heygen.com

Bicolon

Uses two parallel phrases for contrast.

Idiom

Uses the common phrase "go the extra mile".

Pain point

Highlights the burden of extra work.

Repetition

Repeats "extra" for emphasis.

Time-saving

Suggests achieving more without additional effort.

Customer support headaches eliminated.

groovehq.com

Metaphor

Compares difficult support issues to headaches.

Pain point

Hints at the stress of dealing with support tickets or complaints.

Peace of mind

"Headaches eliminated" is a clear stress-relief promise.

Better design. Less time.

picsart.com

Amplification

Better design means more value.

Better alternative

Suggests it delivers superior outcomes faster than competitors.

Bicolon

Uses two concise statements with matching rhythm.

Pain point

Hints at the time demands of high-quality design.

Stacked benefits

Two benefits: better design + time savings.

Time-saving

"Less time" is a direct statement of time-saving.

Keep track of it all, without getting off track.

gqueues.com

Bicolon

Consists of two parallel clauses that mirror each other in structure.

Metaphor

Frames task management as staying on course.

Pain point

Highlights the challenge of managing numerous tasks without losing focus.

Problem-solution

Multiple tasks create chaos (problem) and this system keeps everything organized (solution).

Repetition

Repeats "track" with a wordplay to reinforce the contrast.

Wordplay

Plays with "track" in two ways—"keep track" (maintain a record) and "get off track" (lose focus).

Third-party delivery, no third-party commissions.

owner.com

Cost-saving

"No commissions" directly cuts expenses to external partners.

Pain point

Mentions the pain of paying extra fees to outside delivery services.

Problem-solution

Outsourced delivery adds fees (problem); this cuts commissions (solution).

Repetition

Repeats "third-party" to create a parallel structure.

Starting a company should be a celebration, not a nightmare.

firstbase.io

Metaphor

Uses "celebration" and "nightmare" as figurative comparisons.

Normative claim

Uses "should" to imply how company formation ought to be.

Pain point

Hints at common startup struggles.

We all dread email.

cora.computer

Emotion

Uses "dread" to convey a strong sense of reluctance.

First-person

Uses first-person plural with 'we'.

Pain point

Explicitly states frustration with email.

Put writer's block behind you.

kajabi.com

Automation

Highlights AI features that assist with content creation.

Metaphor

Suggests writer's block can be left behind, like an obstacle.

Pain point

Addresses the struggle of coming up with ideas and content.

Remember everything. Organize nothing.

mymind.com

Bicolon

Mirrors two short sentences with matching syntax to create rhythm.

Pain point

Implies the hassle of having to organize countless details.

Problem-solution

Info overload is tough (problem) and a memory system handles it for you (solution).

Rhyme

"Everything" and "nothing" both end with "-thing", creating a near rhyme (homoioteleuton).

From raw to ready. Without the cost or complexity.

equals.com

Bicolon

Positions two parallel segments of similar weight.

Cost-saving

Suggests the product eliminates unnecessary expenses.

Pain point

Points to the pain of high expense or complexity in a process.

Simplicity

Implies simplicity by removing both cost and complexity.

Transformation

Turns raw data into actionable results.

Attackers shouldn't have the information advantage.

flare.io

Competitive edge

Frames security as a competitive battle for information control.

Normative claim

States how things should be.

Pain point

Highlights the risk of attackers having more intelligence.

Chasing down payment trails shouldn't be a full-time job.

routable.com

Metaphor

Frames payment tracking as chasing a trail, akin to tracking footprints.

Normative claim

States how payment tracking should not be.

Pain point

Addresses the pain of tracing scattered transactions.

Make cloud savings our job, so it doesn't have to be yours.

antimetal.com

Bicolon

Uses a similar grammatical structure in both clauses.

Cause and effect

Shows that outsourcing (cause) leads to more effiency (effect).

Cost-saving

"Cloud savings" directly shows the service reduces costs.

Pain point

Addresses the burden of manually optimizing cloud costs.

Peace of mind

Says "We'll handle the complexity", so you don't worry about overspending.

Problem-solution

Managing cloud costs is a hassle (problem), and this service removes it (solution).

Building products is hard. Figma makes it easier.

figma.com

Bicolon

Balances two sentences with parallel length and flow.

Pain point

Calls out the pain of product-design difficulty.

Problem-solution

Product design is complex (problem) and Figma simplifies the entire process (solution).

Simplicity

Highlights ease by directly addressing the challenge.

Goodbye, abandoned carts. Hello, soaring sales.

bolt.com

Alliteration

Repeats the "s" sound in "soaring sales".

Bicolon

Arranges two farewells/greetings of equal length for parallel impact.

Pain point

Addresses the pain of losing customers at checkout.

Problem-solution

Checkout losses hurt (problem), but this fixes abandonment (solution).

Revenue

Refers to boosting sales figures

Stacked benefits

Two benefits: no more abandoned carts + soaring sales.

Transformation

Turns lost opportunities into successful transactions.

Stop settling for the status quo.

equals.com

Better alternative

Implies mainstream solutions aren't good enough, positioning itself as a clear upgrade.

Deservingness

Encourages individuals to seek what they deserve.

Innovation

Suggests a forward-thinking alternative to traditional methods.

Normative claim

Makes a prescriptive statement about what users should do.

Pain point

Frames the status quo as a limitation, mediocrity or stagnation.

Thinking big

Urges you to aim above the ordinary.

Identity is not one-size-fits-all.

auth0.com

Better alternative

Positions it as a more flexible solution than rigid competitors.

Flexibility

Emphasizes the importance of adaptable identity management.

Idiom

Uses the familiar expression 'one-size-fits-all'.

Pain point

Highlights the limitations of standardized identity solutions.

So easy you'll enjoy editing videos.

podcastle.ai

Emotion

Explicitly mentions "enjoy" to highlight positive emotions.

Pain point

Hints at video editing being traditionally difficult.

Simplicity

Emphasizes ease with "so easy".

Your roadmaps deserve better than slides & spreadsheets.

airfocus.com

Better alternative

Implies roadmaps need a superior solution beyond slides & spreadsheets.

Deservingness

Explicitly states "deserve."

Normative claim

Asserts that roadmaps should have a better tool.

Pain point

Hints at the limitations of using slides & spreadsheets for roadmaps.

Outgrow your forecast, not your finance platform - with Rho.

rho.co

Amplification

"Outgrow" suggests exceeding existing limits.

Better alternative

Suggests other finance tools will hold you back, while this one won't.

Metaphor

Compares outgrowing to a plant exceeding its pot's size.

Pain point

Calls out the frustration with platforms that can't handle growth.

Problem-solution

Rapid growth breaks outdated tools (problem) and Rho scales smoothly (solution).

Thinking big

Encourages a mindset of bigger goals and possibilities.

Turn your payment "to-dos" into "to-dones"

gohopscotch.com

Pain point

Implies the burden of incomplete payment tasks.

Transformation

Turns lists into achievements.

Wordplay

Riffs on "to-dos" by humorously turning it into "to-dones" to imply task completion.

Reach humans, not spam folders.

resend.com

Pain point

Points to the pain of emails hitting spam instead of real inboxes.

Problem-solution

Contrasts spam (problem) with delivering to real people (solution).

Reach

Emphasizes reaching real people instead of spam folders.

Let's take the AARRR!! out of ARR reporting.

equals.com

First-person

Uses "Let's" (short for "let us"), a first-person plural.

Insights

Highlights reporting features.

Pain point

Highlights the frustration ("AARRR!!") associated with Annual Recurring Revenue (ARR) reporting.

Simplicity

Implies removing the complexity of traditional reporting methods.

Wordplay

Puns on the "ARR" in "ARR reporting" sounding like a pirate's "AARRR!!".

Work communication that won't distract you all day.

twist.com

Identity

Declares it's a communication platform for work.

Pain point

Addresses the pain of constant interruptions in team chats.

No more "is this right?".

mixpanel.com

Better alternative

Positions the product as more reliable than competitors.

Pain point

Addresses the common frustration of data accuracy concerns.

Question

Uses a rhetorical question to highlight user doubts.

Data that doesn't slow you down.

ortto.com

Insights

Emphasizes useful, actionable data.

Pain point

Addresses the frustration of complex reports.

Stop forecasting on gut feel.

sendtrumpet.com

Better alternative

Urges abandoning guesswork for a more accurate alternative.

Colloquialism

Uses "gut feel" as a casual way to describe intuition-based decisions.

Exactness

Rejects guesswork in favor of accurate forecasting.

Insights

Encourages the use of data-driven insights.

Metaphor

Refers to "gut feel" as a physical sensation guiding decisions.

Pain point

Addresses the unreliability (and stress) of guess-based forecasting.

Everything you need to take the risk out of every release.

launchdarkly.com

Completeness

Suggests a complete solution for risk-free software deployment.

Pain point

Hints at the anxiety of risky software deployments.

Peace of mind

Focuses on removing the stress of launching new features.

Is your product limited by a legacy financial infrastructure?

formance.com

Pain point

Highlights the issue of outdated financial infrastructure.

Question

Uses a question to engage the reader.

Global reach, fewer clicks.

framer.com

Bicolon

Places two compact phrases side by side with parallel brevity.

Pain point

Hints at the complexity of achieving global reach.

Reach

Literally has "reach", emphasizing connecting globally.

Stacked benefits

Two benefits: global reach + fewer clicks needed.

Get stuff actually done this time.

lunatask.app

Intensifier

"Actually" adds decisive emphasis.

Pain point

Implies the pain of starting tasks but never finishing them.

Scale employee support without scaling HR operations.

northstarmoney.com

Amplification

Showcases the idea of amplifying employee support.

Pain point

Addresses growing HR complexity.

Problem-solution

Scaling support burdens HR (problem), but this avoids it (solution).

Business intelligence, but dead easy.

equals.com

Better alternative

Contrasts the usual complexity of BI with being "dead easy".

Colloquialism

The phrase "dead easy" is a casual, idiomatic intensifier.

Identity

Labels itself as business intelligence (BI) software.

Insights

Refers to making data-driven business intelligence accessible.

Intensifier

"Dead easy" strongly intensifies simplicity.

Pain point

Implies the usual complexity of BI tools.

Simplicity

Suggests there's virtually no effort involved.

Your tools should fit your business. Not vice versa.

glideapps.com

Bicolon

Consists of two clauses that parallel each other in structure.

Deservingness

Emphasizes the entitlement to suitable tools.

Flexibility

Implies that flexibility in choosing tools is important.

Normative claim

Uses "should" to assert how tools ought to work.

Pain point

Addresses the frustration of rigid, one-size-fits-all tools.

Problem-solution

Rigid software forces workarounds (problem) and flexible tools adapt to you (solution).

Don't choose between yield and protection - get both.

joinarc.com

Normative claim

States how things should be.

Pain point

Addresses the dilemma of having to sacrifice one option.

Stacked benefits

Two benefits: yield + protection.

The calendar for people with too many meetings.

vimcal.com

Identity

Declares itself as a calendar app.

Pain point

Addresses the overload of back-to-back meetings.

Target callout

Addresses people overwhelmed by meetings.

Enough of this sheet.

coda.io

Pain point

Expresses frustration with spreadsheets as a suboptimal tool.

Wordplay

Plays on "sheet" sounding like a profanity while referencing spreadsheets.

Happy to prove, relocation can be painless.

relocatenow.io

Pain point

Hints at the stress people associate with relocating.

Peace of mind

Moving is famously stressful; "painless" suggests removing that stress.

Automate workflows that kill your speed-to-lead.

default.com

Automation

Empowers to automate slow processes.

Cause and effect

Automating (cause) removes the bottlenecks harming your speed-to-lead (effect).

Fast results

Focuses on accelerating lead response ("speed-to-lead").

Metaphor

Uses "kill" to vividly illustrate workflows slowing down lead response.

Pain point

Calls out the bottleneck of slow lead follow-up.

Don't start from scratch. Steal our templates.

butter.us

Bicolon

Splits into two short phrases that mirror each other's size.

Pain point

Imples the hassle of building everything new each time.

Problem-solution

Starting from scratch is slow (problem); templates boost speed (solution).

Templates

Explicitly references templates.

Time-saving

Eliminates starting from scratch.

We test your site, so your site doesn't test you.

ranger.net

First-person

Uses first-person plural with "We test".

Pain point

Implies website issues can be frustrating.

Wordplay

Plays on "test" meaning both QA and frustration.

What if you could increase revenue without increasing headcount?

hellopatient.com

Pain point

Addresses the challenge of growing revenue without adding staff.

Question

Engages the reader by prompting them to consider a better alternative.

Revenue

Directly focuses on increasing financial gains.

Better ad creatives with less manual work.

focal.inc

Amplification

"Better" amplifies the quality of ad creatives.

Automation

Hinta at automated processes.

Better alternative

Promises better outcomes compared to standard methods.

Pain point

Points to the pain of labor-intensive creative processes.

Issue tracking without the noise.

linear.app

Better alternative

Directly says it fixes the "noise" that plagues other trackers.

Identity

States it's a ticketing platform.

Metaphor

Compares irrelevant data to unwanted sound and distraction.

Pain point

Mentions unnecessary distractions ("noise").

Simplicity

Highlights simplified issue tracking by eliminating distractions.

Automate manual workflows that are killing your pipeline.

default.com

Automation

Empowers to automate manual workflows.

Cause and effect

Says manual workflows (cause) harm your pipeline (effect).

Pain point

Addresses the pain of pipeline slowdown caused by tedious manual tasks.

Time-saving

Automation removes manual tasks, saving time.

All your financial workflows. Zero complexity.

mercury.com

Bicolon

Uses two short phrases, each with the same concise feel.

Completeness

Promises it covers every financial workflow needed.

Pain point

References the complexity that typically come with financial management.

Simplicity

Highlights ease with the promise of zero complexity.

Stacked benefits

Two benefits: all workflows + no complexity.

Leave the grind behind. Glide through projects instead.

basecamp.com

Bicolon

Forms two balanced imperatives that echo one another's length.

Metaphor

Frames progress as gliding effortlessly on a surface.

Pain point

Addresses the drudgery of project work that feels like a grind.

Problem-solution

Project work feels draining (problem), but Glide accelerates it (solution).

Simplicity

Uses the metaphor of gliding to convey simplicity.

Transformation

Turns grind into simplicity.

Is your handbook compliant?

mosey.com

Pain point

Hints at the potential risk of non-compliance.

Question

Prompts users to evaluate their current situation.

Don't make connecting awkward.

letsjive.io

Pain point

Points to the discomfort people feel in networking or introductions.

Dropping good leads? Our scheduler doesn't.

default.com

Better alternative

Calls out a common failing of other schedulers, asserting this one solves that problem.

Exactness

Implies reliability and consistency (it never "drops" leads).

Pain point

Points to the pain of losing potential customers due to scheduling issues.

Question

Highlights a problem with a rhetorical question.

Calm your mind. Change your life.

calm.com

Bicolon

Uses two short imperatives with matching brevity and weight.

Cause and effect

Suggests achieving peace of mind (cause) leads to life change (effect).

Emotion

References "calm", which directly relates to emotional well-being.

Pain point

Implies the stress or anxiety people want to reduce.

Self-improvement

Suggests mental self-care can transform your overall life.

Stacked benefits

Shows how one benefit leads to a greater outcome.

Finances figured out for you.

fruitful.com

Pain point

Hints at the frustration of managing finances alone.

Peace of mind

Implies relieving users from the stress of managing finances.

Cut your $tack. Do it all in Apollo.

apollo.io

Bicolon

Places two succinct commands side by side with similar length.

Completeness

Signals all-in-one capability through the phrase "do it all".

Cost-saving

The word "cut" indicates reducing costs.

Pain point

Hints at reliance on multiple tools causing inefficiency and high costs.

Simplicity

Suggests streamlining complex workflows into a single, easy-to-use solution.

Wordplay

Transforms "stack" into "$tack" to emphasize cost savings.

Simplify the complex.

fey.com

Pain point

Explicitly highlights complexity requiring reduction.

Simplicity

Declares simplification as the main objective.

Turn complex workflows into a single click.

bardeen.ai

Automation

Implies that behind the single click, it automates complex tasks.

Pain point

Addresses the pain of convoluted workflows.

Problem-solution

Complex processes slow you down (problem) and one-click shortcuts speed things up (solution).

Simplicity

Highlights ease through a one-click action.

Time-saving

Collapsing many steps into "one click" saves time.

Transformation

Turns complexity into simplicity.

Time is money. Save both.

ramp.com

Bicolon

Joins two concise sentences, each echoing the other's brevity.

Cost-saving

Directly says to save money.

Idiom

Plays on the familiar phrase "time is money".

Metaphor

Equates time with money, treating it as a currency that can be saved.

Pain point

Highlights the pain of wasting time.

Stacked benefits

Explicitly says you save time and money.

Time-saving

Directly states you'll save time.

When your teams don't perform, your company won't either.

workleap.com

Bicolon

Balances two clauses in a symmetrical structure.

Cause and effect

Links team performance (cause) to company performance (effect).

Pain point

Points to the pain of underperforming teams dragging down a business.

Leave the busy work to AI.

vanta.com

Automation

Highlights AI features with a metaphor.

Metaphor

Implies the AI acts like a person who can be assigned tasks.

Pain point

Addresses the drain of repetitive tasks that eat up time.

Finance is finally effortless.

fey.com

Alliteration

Repeats the "f" starting sound.

Better alternative

Suggests it's far easier than other finance solutions.

Intensifier

"Finally" intensifies the sense of relief and simplicity.

Pain point

Implies stress or hassle that finance typically involves.

Simplicity

Frames finance as finally intuitive and stress-free.

We take your meeting notes. You run the show.

tldv.io

Bicolon

Balances two short declarations with matching cadence.

Cause and effect

We do the note-taking (cause), and you're free to "run the show" (effect).

First-person

"We" is a first-person plural pronoun.

Metaphor

Frames work leadership as directing a show.

Pain point

Hints at the drain of having to capture meeting details yourself.

Time-saving

Offloading note-taking saves a user's time.

Bye friction, bye misalignment. Hello airfocus.

airfocus.com

Collaboration

Addresses team misalignment.

Pain point

Highlights friction and misalignment as problems.

Repetition

Repeats "bye" for emphasis.

Tricolon

Uses three-part phrasing.

Wordplay

The "bye...hello" construction is playful and catchy.

Changing habits is hard work. Having the right tool is half the battle.

wayoflifeapp.com

Bicolon

Uses two proportionate statements sharing a parallel shape.

Metaphor

Compares overcoming part of a challenge to winning half of a battle.

Pain point

Mentions the struggle of forming or breaking habits.

We finally fixed your email + calendar!

hey.com

Better alternative

Asserts existing soltuions are broken and that this one is the fix.

First-person

"We" is a first-person plural pronoun.

Intensifier

"Finally" intensifies the sense of long-awaited resolution.

Pain point

Implies the pain of juggling email and calendar tools.

More cash flow. Less cash stress.

usetola.com

Bicolon

Uses two parallel phrases for contrast.

Pain point

Highlights "cash stress" as a financial concern.

Peace of mind

Promises relief from financial worries.

Repetition

Repeats "cash" to reinforce the financial theme.

Revenue

Strongly implies revenue increase (i.e., more money coming in).

Stacked benefits

Emphasizes both increased cash flow and reduced stress.

Eliminate busywork from your business with Glide AI.

glideapps.com

Automation

Highlights their AI as a solution for automating tedious tasks.

Pain point

Addresses the drag of repetitive tasks that sap time and energy.

Time-saving

Removes repetitive tasks to free up hours.

Enterprise benefits, without the enterprise bullsh*t.

fusionauth.io

Better alternative

Implies competitors come with typical enterprise drawbacks.

Colloquialism

The word "bullsh*t" is a clear slang expression.

Pain point

Addresses the frustration with typical enterprise solutions.

Repetition

Repeats the word "enterprise" to reinforce the message.

Save 4 hours per person every single week.

superhuman.com

Pain point

Implies reducing time wasted each week.

Time-saving

Concrete promise of saving hours.

Smarter notes, fewer meetings.

usebubbles.com

Bicolon

Lines up two short phrases that mirror each other.

Cause and effect

Links better notes (cause) to reduced meetings (effect).

Pain point

Hints at time wasted in too many meetings.

Delete miscommunication from the creative process.

air.inc

Metaphor

Compares removing miscommunication to deleting a file.

Pain point

Addresses the frustration of miscommunication.

International payments, solved.

routable.com

Better alternative

Implies doing it better than other methods.

Identity

Positions itself as global payment service.

Pain point

Implies the complexity and friction of global payments.

Reach

"International" references cross-border connectivity.

Is your financial future riding on just one or two stocks?

usecache.com

Pain point

Highlights a risky situation of not being diversified.

Question

Asks a rhetorical question to raise concern.

Protect your winery's long-term success.

blendedtech.com

Pain point

Implies the risks wineries face without proper protection.

Peace of mind

Assures wineries that their future is secure.

Target callout

Directly targets winery businesses.

More ATS, less BS.

screenloop.com

Bicolon

Mirrors two short noun phrases in a succinct parallel format.

Colloquialism

"BS" (short for "bullsh*t") is slang shorthand.

Pain point

Mentions the pain caused by bloated or subpar applicant tracking systems.

Problem-solution

Bloated software frustrates (problem), but a simpler ATS cuts the nonsense (solution).

Payroll, benefits and government bullsh*t for startups.

centralhq.com

Colloquialism

"Bullsh*t" is a strong colloquial (taboo) term.

Identity

Names the product's domain, showing it's a solution for HR/finance tasks.

Pain point

Addresses the headache of dealing with bureaucratic demands.

Target callout

Is catered to startups tackling administrative challenges.

Tricolon

Frames the message in three parts to highlight key startup challenges.

Make sense of complex topics.

heptabase.com

Insights

Suggests it delivers clear insights.

Pain point

Addresses the frustration of deciphering complicated topics.

Accounting software that makes the hard part easy.

freshbooks.com

Cause and effect

Implies the software (cause) simplifies managing finances (effect).

Identity

Clearly declares itself as an accounting software.

Pain point

Addresses the difficulty of managing complex bookkeeping.

Simplicity

Frames simplicity as the main benefit.

Transformation

Turns a hard process into an easy one.

Tired of getting blocked while scraping the web?

scrapingbee.com

Pain point

Mentions the frustration of being blocked during web scraping.

Question

Poses a question to highlight a common frustration.

No more switching between apps.

pandadoc.com

Completeness

Implies a single platform for all requirements.

Pain point

Mentions the frustration of context switching.

Less paperwork, more people work.

lattice.com

Automation

Highlights how their automation features reduce paperwork.

Bicolon

Pairs two phrases with a matching length and rhythm.

Cause and effect

Automation (cause) frees you to invest in human-centric tasks (effect).

Pain point

Calls out the burden of excessive paperwork.

Problem-solution

Admin time hinders productivity (problem); reducing it enables more human-centered work (solution).

Rhyme

"Paperwork" and "people work" both end in "work", creating a near rhyme (homoioteleuton).

Wordplay

Plays on the dual meaning of the word "work".

High-tech, low-stress marketing automation.

klaviyo.com

Capability

"High-tech" implies a sophisticated tool.

Identity

Frames itself as a marketing automation platform.

Pain point

Points to the stress often tied to setting up automated marketing.

Peace of mind

Literally says "low-stress", explicitly removing anxiety from marketing.

Problem-solution

Marketing can overwhelm (problem) and automation makes it easier (solution).

Simplicity

Suggests ease through the promise of low stress.

Bad slides kill good ideas.

slides.agency

Cause and effect

Says that bad slides (cause) fail to gain traction (effect).

Metaphor

Personifies slides as capable of "killing" ideas.

Pain point

Points to the pain of losing an idea's impact.

Focus on solving core hiring problems - not stitching tools together.

screenloop.com

Bicolon

Combines two balanced, contrasting clauses to emphasize the message.

Pain point

Calls out the aggravation of duct-taping multiple HR/hiring solutions.

Problem-solution

Disconnected tools slow hiring (problem), but an all-in-one platform solves it (solution).

Make it so easy to sign your documents that it cuts turnaround time in half.

signwell.com

Cause and effect

Connects easy signing (cause) to cutting turnaround time (effect).

Pain point

Hints at slow processes causing high turnaround times.

Quantity

Uses "in half" to quantify the reduction in turnaround time.

Simplicity

Emphasize simplicity as the primary goal.

Time-saving

Halving turnaround time is a classic time-saver.

95% of pages get no traffic from Google. Be in the 5%. Use Surfer.

surferseo.com

Better alternative

Implies it helps move from the struggling 95% to the successful 5%.

Competitive edge

Suggests outperforming most others, implying an edge.

Pain point

Highlights the challenge of ranking on Google.

Quantity

Uses percentage figures (95% and 5%) to convey scale.

Billing without the pain.

payoneer.com

Identity

Suggests it's a billing software.

Pain point

Addresses the headache of cumbersome billing processes.

Peace of mind

Removing "pain" from a typically painful process reassures the user.

All the good stuff. None of the clunk.

equals.com

Better alternative

Implies others have clunky drawbacks, while this option eliminates them.

Bicolon

Uses two short clauses of similar size and rhythm.

Completeness

Positions as fully equipped with necessary features.

Pain point

Calls out the annoyance of bloated or clunky features.

Simplicity

Focuses on removing complexity that could cause confusion.

Stacked benefits

Two benefits: you get the good stuff + no downsides.

No camera? Grab an avatar instead.

heygen.com

Pain point

Addresses the issue of not having a camera.

Question

Uses a question to introduce the alternative.

Retirement income doesn't have to be a guessing game.

betterment.com

Better alternative

Suggests a superior approach to managing retirement income.

Pain point

Addresses the uncertainty of retirement income.

Peace of mind

Implies confidence and reliability in retirement planning.

Simplicity

Suggests it can be straightforward instead of uncertain.

Organize without the overwhelm.

teuxdeux.com

Pain point

Hints at the flood of details that lead to feeling overwhelmed.

Peace of mind

"Without the overwhelm" promises to remove stress and confusion.

Simplicity

Implies that it replaces complexity with a simpler process.

Tackle any design challenge.

shapr3d.com

Pain point

Mentions the pain of facing complex creative hurdles.

Land a sales job that doesn't suck.

bravado.co

Better alternative

Implicitly contrasts a subpar norm with a far better option.

Colloquialism

"Doesn't suck" is an informal expression.

High quality

Suggests access to high-quality sales roles.

Metaphor

Compares getting a job to landing somewhere safely.

Pain point

Calls out the reality of sales jobs that feel disappointing.

Headache-free payment reconciliation.

routable.com

Identity

States it's a payment reconciliation solution

Metaphor

Compares difficult processes to headaches.

Pain point

Hints at a tedious and error-prone process.

Peace of mind

Explicitly says "headache-free", eliminating a big worry.

Simplicity

"Headache-free" suggests an effortless process free of complications.

Eliminate manual invoice entry.

routable.com

Automation

Implies automation replaces manual invoice entry.

Pain point

Mentions the hassle of manually entering invoice data.

Time-saving

Removing a manual process frees up time.

Stretching the limits of internally-built user management? That's risky.

frontegg.com

Cause and effect

Suggests that stretching limits (cause) leads to risk (effect).

Metaphor

Uses 'stretching the limits' as a metaphor for pushing boundaries.

Pain point

Highlights the risk associated with internal user management.

Question

Frames the statement as a question to engage the reader.

Design collaboration shouldn't be extra work.

abstract.com

Collaboration

Highlights collaboration features.

Normative claim

Uses "shouldn't" to assert how collaboration ought to be.

Pain point

Points to the frustration of burdensome collaborative design.

Are you still doing your meeting notes manually?

tactiq.io

Pain point

Hints at the hassle of taking notes by hand.

Question

Identifies a common frustration by questioning inefficiency.

Stop using slow, cluttered CRMs.

close.com

Better alternative

Urges ditching subpar CRMs for something superior.

Fast results

Promises a faster, more responsive CRM solution.

Normative claim

Tells users what they should do.

Pain point

Points out the frustration of dealing with sluggish, disorganized CRM tools.

Simplicity

Suggests it has an intuitive and user-friendly experience.

Summarize anything, forget nothing.

getrecall.ai

Bicolon

Forms two concise statements in a matching format.

Pain point

Addresses the challenge of information overload.

Problem-solution

Too much info causes forgetting (problem); auto-summaries retain details (solution).

Rhyme

"Anything" and "nothing" both end in "-thing", a homoioteleuton (near rhyme).

Stacked benefits

Benefit 1: Summarize anything. Benefit 2: Never forget.

Heavy-duty data without the heavy lifting.

helpscout.com

Insights

Highlights data reporting capabilities.

Pain point

Addresses the challenge of working with complex data.

Repetition

Repeats "heavy" to contrast effort and ease.

Minimum admin, maximum visibility.

talentdesk.io

Amplification

"Maximum" explicitly mentions hitting the highest possible level.

Automation

Suggests that automation minimizes administrative tasks.

Bicolon

Mirrors two short phrases in parallel form.

Pain point

Addresses the burden of time-consuming administrative work.

Problem-solution

Admin slows progress (problem), but this ensures less admin work and visibility (solution).

Rhyme

The repeated suffix "-imum" creates a near rhyme (homoioteleuton).

Simplicity

Ties simplicity directly to the reduction in admin tasks.

Stacked benefits

Two benefits: reducing overhead + better visibility.

Quotas can't flex but your reporting should.

equals.com

Flexibility

Suggests the tool adjusts to changing needs unlike fixed quotas.

Insights

Focuses on adaptable reporting capabilities.

Normative claim

Uses "should" to assert an ideal state.

Pain point

Addresses the rigidity of sales reporting that fails to adapt.

The automations builder that doesn't scare you away.

kit.com

Identity

Labels itself as a workflow automation tool.

Idiom

Uses the common idiom "scare you away".

Pain point

Points to the intimidation often felt with complex tools.

Simplicity

Suggests simplicity by removing intimidation and complexity.

Remove the guess work from sales.

glyphic.ai

Exactness

Promises replacing uncertainty with accurate, data-based insights.

Insights

Highlights the use of data-driven insights to close more deals.

Pain point

Calls out the uncertainty of guess-based selling.

Target callout

Speaks to professionals involved in sales functions.

Do you know where your time goes?

heydai.app

Pain point

Calls out the confusion of not tracking how time is spent.

Question

Prompts reflection on time usage.

The answer to your frustrating CMS problems.

statamic.com

Better alternative

Positions itself as a superior CMS solution.

Pain point

Addresses the frustration caused by traditional CMS platforms.

Don't hire a CFO, subscribe to one.

scaleup.finance

Cost-saving

Suggests avoiding the high expense of hiring a CFO.

Metaphor

Frames the product as a CFO-as-a-service.

Normative claim

Suggests businesses should subscribe instead of hiring a CFO.

Pain point

Implies the challenge and cost of hiring a full-time CFO.

Expand your vendor base, without losing compliance.

routable.com

Amplification

Emphasizes scaling vendor partnerships.

Bicolon

Uses two phrases that match in rhythm for a balanced layout.

Pain point

Points to the worry of juggling regulations when scaling.

Reach

Points to broadening connections across supply chains.

Stacked benefits

Two benefits: expand vendor base + stay compliant.

From operational chaos to AI-powered precision.

process.st

Automation

Highlights AI-driven workflows.

Better alternative

Contrasts a chaotic status quo with a clearly upgraded, more accurate alternative.

Exactness

Explicitly mentions "precision".

Metaphor

Compares disorganized operations to chaos and improved function to precision.

Pain point

Calls out the frustration of chaotic operations.

Problem-solution

Disorganized operations hurt efficiency (problem) and AI enhances accuracy (solution).

Transformation

Turns disorganization into accuracy.

Say goodbye to hiring guesswork.

testgorilla.com

Exactness

Removing "guesswork" is about precision in decision-making.

Pain point

Calls out the uncertainty involved in the hiring process.

Don't choose between building fast and building right.

maze.co

Fast results

Explicitly highlights the ability to build fast.

High quality

Promises high-quality development ("building right").

Normative claim

States how things should be.

Pain point

Underscores the pain of having to compromise on speed vs. quality.

Stacked benefits

Implies you get both speed and quality.

Your taxes made less taxing.

kajabi.com

Pain point

Addresses the stress and complexity of filing and managing taxes.

Peace of mind

Suggests relieving stress associated with tax season.

Simplicity

Implies simplicity by reducing the burden of taxes.

Wordplay

Plays on the double meaning of "taxing" (literally about taxes, and figuratively meaning "difficult").

Your projects deserve a beautiful digital home, not another PDF.

useportal.net

Better alternative

Frames PDFs as a limiting option compared to a more dynamic digital home.

Deservingness

Explicitly states "deserve".

Destination

Uses "digital home" to suggest an ideal place for projects.

Normative claim

States how things should be.

Pain point

Hints at PDF limitations due to their rigidness.

Visual appeal

Describes the solution as "beautiful".

No more mental math for time zones.

vimcal.com

Better alternative

Replaces manual time conversions with a more reliable alternative.

Exactness

Promises exact in converting time zones.

Pain point

Calls out the annoyance of manually converting time zones.

Simplicity

Directly communicates that complicated calculations are no longer needed.

Don't let a $50k churn catch you by surprise.

june.so

Idiom

Uses "catch you by surprise", a common idiom for unexpected events.

Normative claim

Implies you should prevent churn.

Pain point

Highlights the financial risk of customer churn.

Quantity

Mentions "$50k," emphasizing a large monetary value.

Finally, a project management tool that doesn't suck.

superthread.com

Better alternative

Implies other PM tools "suck", framing this one as the obvious improvement.

Colloquialism

"Doesn't suck" is an informal expression.

Identity

Declares itself as a user-friendly PM tool.

Pain point

Calls out the annoyance of clunky PM software.

Stop guessing. Start measuring.

mixpanel.com

Bicolon

Uses two phrases with a matching structure.

Exactness

Urges abandoning uncertain estimations for accurate metrics.

Insights

Promotes using data analytics over intuition.

Normative claim

States that measurement should be used.

Pain point

Highlights the frustration and inaccuracy caused by relying on guesswork.

Problem-solution

Guesswork causes mistakes (problem) and measurement ensures accuracy (solution).

Scale without the struggle.

routable.com

Amplification

"Scale" indicates amplifying usage or capacity.

Pain point

Calls out the challenges that accompany business growth.

Peace of mind

Reassures users they can grow without difficulties.

Time tracking doesn't have to be a chore.

toggl.com

Pain point

Underscores the tedium of logging hours manually.

Simplicity

Implies that the product makes a traditionally tedious task easy.

Delete your other money apps - you won't need them.

useorigin.com

Better alternative

Claims such improvement and coverage that other apps become unnecessary.

Completeness

Implies a complete solution that eliminates the need for other apps.

Pain point

Implies the inconvenience of managing multiple finance apps.

Never use another stock photo.

visualelectric.com

Better alternative

Positions it as a superior alternative to stock photos.

Pain point

Frames using generic stock photos as a negative experience.

Happier adapts with life's ebbs and flows.

meditatehappier.com

Flexibility

Highlights the product's flexibility through a metaphor.

Metaphor

Compares life changes to ocean tides.

Pain point

Uses a metaphor to illustrate life's ups and downs.

The to-do app that ensures tasks get done.

workdone.so

Identity

States it's a task management app.

Pain point

Hints at the pain of tasks remaining unfinished.

Get your team ready for cyber attacks.

tryriot.com

Pain point

Calls out the looming threat of security breaches.

Security

Speaks to security measures.

Chaos-free teamwork.

vimeo.com

Collaboration

Promotes features to simplify teamwork.

Metaphor

Compares disorganized work to chaos.

Pain point

Hints at the frustration of disorganized and chaotic collaboration.