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Understand what's working, and why.
ortto.com
Insights
Emphasizes gaining clarity on performance and effectiveness.
Your users are telling you something. Are you listening?
fullstory.com
Question
Ends with a direct question, prompting reflection.
Are your customers asking for Single Sign-On (SSO)?
frontegg.com
Question
Frames the headline as a question to engage the reader.
Supporting your end-to-end design workflows.
figma.com
Completeness
Implies full coverage of design requirements.
All the power tools at your fingertips.
mode.com
Capability
Explicitely says "power tools", implying advanced features.
Completeness
Implies no essential tools are missing.
Metaphor
Frames the tools as easily accessible, like tangible power tools.
Efficient event booking, from sourcing to payment.
planned.com
Completeness
Highlights the full spectrum of event booking.
Identity
Positions itself as a tool for event management.
Everything you need to run meetings, but better.
feta.io
Better alternative
Implies competitors offer an inferior solution.
Completeness
Promises a comprehensive set of features.
A new medium for presenting ideas. Powered by AI.
gamma.app
Automation
Positions their AI as central feature.
Identity
Declares itself as a presentation tool.
Innovation
Signals a fresh take on presentation software.
Impress every prospect.
pitch.com
High quality
Implies excellence in design and delivery.
Remarkability
Positions the presentation as memorable and impactful.
Create sleek slides faster than ever.
pitch.com
Creation
Highlights the ability to design slides.
Fast results
Emphasizes the speed of slide creation with a hyperbole.
Visual appeal
Uses "sleek" to suggest high-quality, polished design.
Customize everything with granular control.
flutterflow.io
Exactness
Emphasizes precision with "granular control".
Flexibility
Highlights adaptability with "customize everything".
From card to crypto — and back again.
moonpay.com
Bicolon
Consists of two parallel phrases that create a rhythmic structure.
Completeness
Highlights the complete journey of financial transactions.
Transformation
Turns fiat into digital assets.
Why our customers think we're the best.
omnisend.com
Better alternative
Positions it as a top-tier solution compared to alternatives.
High quality
Suggests superior standards and excellence.
Social proof
Introduces a website section of customer testimonials.
Collaborate from start to finish in one tool.
figma.com
Collaboration
Positions collaboration as fully integrated.
Completeness
Promises an end-to-end solution.
Big ideas are built together.
framer.com
Collaboration
Highlights collaboration capabilities.
Creation
Emphasizes the act of building.
Thinking big
Explicitly references "big ideas".
Their businesses found a home with Podia. So can yours.
podia.com
Destination
Positions the platform as the ideal place for businesses to thrive.
Metaphor
Highlights a home as a symbol of foundation and belonging.
Social proof
Introduces a section showcasing successful businesses that use the product.
Deliver polished slides every time.
pitch.com
Exactness
Suggests consistent, high-quality results.
Visual appeal
Uses "polished" to emphasize a professional look.
Answer the most complex data questions.
mode.com
Insights
Highlights advanced analytics features.
Get a head start with free templates.
pitch.com
Competitive edge
Uses "get a head start", implying an edge.
Metaphor
Compares using templates to getting an advantage in a race.
Templates
Explicitly references a template functionality.
Time-saving
Highlihts saving time by skipping creation from scratch.
Wow investors with every slide
metadeck.co
Emotion
"Wow" is an exclamation of positive surprise.
High quality
Implies that the slides are impressive and professionally designed.
Remarkability
Suggests that the slides stand out and leave a lasting impression.
Simplify design handoff.
figma.com
Collaboration
"Handoff" involves multiple parties, which is collaboration.
Simplicity
Positions simplification as the key benefit.
Relentless protection. Restful ease.
family.co
Peace of mind
Promises you can relax because of robust protection.
Security
Is used to emphasize constant protection.
Stacked benefits
Two benefits: protection + peace/ease.
Create presentations like a pro.
figma.com
Creation
Explicitly mentions creating presentations.
High quality
Suggests top-tier, professional outcomes.
Metaphor
Compares skills with a simile ("like"), a subtype of metaphor.
Simplicity
Implies simplicity by making professional results achievable.
All the power you need, built-in.
framer.com
Capability
Explicitly promises built-in, advanced functionality.
Completeness
Highlights totality through the phrase "all the power".
Make your work leap forward with AI.
miro.com
Amplification
"Leap forward" = jump to a higher level of impact.
Automation
Focuses on the platform's AI features.
Fast results
"Leap forward" suggests a jump in speed/performance.
Is your handbook compliant?
mosey.com
Pain point
Hints at the potential risk of non-compliance.
Question
Prompts users to evaluate their current situation.
Line of sight into your spending.
useorigin.com
Insights
Highlights data use for clear visibility into finances.
Metaphor
Compares gaining insight to having an unobstructed view of something.
Happier adapts with life's ebbs and flows.
meditatehappier.com
Flexibility
Highlights the product's flexibility through a metaphor.
Metaphor
Compares life changes to ocean tides.
Pain point
Uses a metaphor to illustrate life's ups and downs.
Looking to optimise your budget? Juno can help you save thousands.
withjuno.com
Cost-saving
Highlights financial savings.
Quantity
Uses "thousands" to indicate a large amount.
Question
Uses a question to engage the reader.
A beautiful website in the next 10 minutes.
podia.com
Fast results
Strong promise of rapid site creation.
High quality
Guarantees a high-quality (beautiful) outcome.
Visual appeal
"A beautiful website" is explicitly an aesthetic promise.
Let AI power up your investment game.
useorigin.com
Automation
Focuses on their AI-powered assistant.
Metaphor
Frames investment growth as powering up in a game.
Fastest flow builder on the market.
userflow.com
Better alternative
Claims to be the fastest option available.
Fast results
Highlights speed as the key advantage.
Six Figma Slides features we think you'll love.
figma.com
Emotion
uses an emotional pull by referencing "love".
Quantity
Explicitly references the number "Six".
Answer more complex questions, easily.
ortto.com
Insights
Focuses on extracting insights from complex data.
Simplicity
Highlights ease of use despite handling complexity.
Your data is safe with us.
equals.com
Peace of mind
Emphasizing safety evokes peace of mind.
Security
Highlights their promise to prioritize the safety.
Familiar, flexible, affordable.
equals.com
Cost-saving
Suggests cost-saving through affordability
Flexibility
Positions flexibility as a core product feature.
Simplicity
Implies ease of use through familiarity.
Stacked benefits
Three separate benefits.
Tricolon
Presents the qualities in a triadic structure.
Is your product limited by a legacy financial infrastructure?
formance.com
Pain point
Highlights the issue of outdated financial infrastructure.
Question
Uses a question to engage the reader.
World-class security features for unmatched protection.
framer.com
Better alternative
"Unmatched" protection asserts it's safer than any competing solution.
High quality
"World-class" and "unmatched" are superlatives indicating top-tier quality.
Security
Is used to convey the platform's focus on security.
Pricing? Glad you asked.
useportal.net
Question
Explicitly asks about pricing.
Reports give you confidence to hold people accountable.
basecamp.com
Cause and effect
Shows how reports (cause) lead to confidence and accountability (effect).
Insights
Highlights the role of reports in providing actionable insights.
Over 10,000 templates, from pitch decks to portfolios.
notion.so
Quantity
Explicitly references "10,000 templates".
Templates
Highlights the extensive variety of templates available.
Mix and match methods to create your perfect research study.
ballparkhq.com
Alliteration
Repeats the "m" starting sound.
Flexibility
Highlights customizable research workflows.
High quality
Specifically calls the research study "perfect".
Idiom
Uses the idiom "mix and match" to emphasize versatility and choice.
Non-invasive account access.
antimetal.com
Security
Is used to outline their privacy and security approach.
Obsess over feeling your best.
whoop.com
Emotion
"Obsess" describes an intense emotional/mental fixation.
Self-improvement
Encouraging a focus on personal wellness, growth.
Sized to fit, powered to perform.
quilt.com
Bicolon
Uses two parallel clauses for contrast and rhythm.
Capability
Highlights performance with "powered to perform".
Intelligence infused into every interaction.
zendesk.com
Automation
Highlights AI-driven automations.
Metaphor
Compares AI to an ingredient being "infused".
What makes WHOOP different makes it better.
whoop.com
Better alternative
Straightforwardly says it's "better" than others.
Bicolon
Uses two parallel clauses that mirror each other.
Innovation
Suggests innovation through uniqueness and differentiation.
Repetition
Uses "makes" twice to create rhythm.
Ready to take your skills to the next level?
moises.ai
Amplification
Suggests maximizing skill improvement.
Metaphor
Uses "next level" as a metaphor for progress.
Question
Directly engages the user with a question.
Powerful software, trusted expertise.
wrapbook.com
Bicolon
Balances two concise phrases with parallel shape.
Capability
Explicitly points at the software's advanced capabilities.
Expertise
Highlights the foundation in professional knowledg.
Stacked benefits
Two benefits: power + expertise.
Let us be your data team with premium support.
zenlytic.com
First-person
"Let us" uses first-person plural.
High quality
"Premium" implies superior quality.
We connect researchers and participants.
userinterviews.com
First-person
Uses "We" as first-person plural.
Reach
Connecting groups broadens the user's reach of who they can work with.
We make it easy, you make it yours.
quilt.com
Bicolon
Uses two parallel clauses for contrast and rhythm.
First-person
Uses "we" for first-person plural.
Flexibility
Implies customization with "make it yours".
Simplicity
Emphasizes ease with "we make it easy".
Bring joy to your workplace.
aboardhr.com
Collaboration
Highlights teamwork and workplace collaboration.
Emotion
Mentions "joy", a positive emotional state.
Serving those who need to stay ahead.
airspace-intelligence.com
Competitive edge
Literally says "stay ahead", indicating a lead.
Where the world does markets.
tradingview.com
Destination
Positions it as the go-to place for market activity.
Protected from prying eyes.
beem.computer
Metaphor
Compares privacy to physical protection from intrusive gazes.
Security
Reassures users their information is handled securely.
Your relationships are unique, your CRM should be too.
stackerhq.com
Flexibility
Suggests the CRM adapts to unique needs.
Normative claim
Uses "should" to prescribe how a CRM ought to be.
Start saving same-day.
antimetal.com
Cost-saving
Directly mentions saving (money).
Fast results
Focuses on starting instantly.
A dose of inspiration, whenever you need it.
masterclass.com
Metaphor
Compares inspiration to a dose of medicine.
Build and retain loyalty for better ROI.
acquire.io
Creation
"Build" implies actively creating customer relationships.
Loyalty
Mentions "loyalty" outright.
Ready to be invested?
betterment.com
Question
Asks a direct question to engage the reader.
Wordplay
Plays on "invested" meaning both financially and emotionally committed.
Unlock your personal best.
biograph.com
Amplification
"Personal best" = pushing yourself to the highest level.
Self-improvement
Promises tools to help users perform at their highest level.
Thinking big
Hints at surpassing present limits to reach bigger achievements.
Unlock new revenue opportunities.
audiencetap.com
Revenue
Explicitly mentions generating new revenue.
Access to the world's top specialists.
biograph.com
Expertise
Signals industry-leading expertise.
High quality
Implies a very high standard and quality.
Reach
Offers access across borders.
Make apps and sites with natural language prompts.
replit.com
Automation
Highlights AI chat features.
Creation
You're literally making apps/websites.
Get travel spending that scales with you.
spendesk.com
Flexibility
Suggets it adapts seamlessly as your needs or business grow.
Deel is your all-in-one Global People Platform.
deel.com
Completeness
Positions as a single solution for all global HR needs.
Identity
States it functions as a comprehensive global HR/people platform.
Reach
Implies connecting employers and employees worldwide.
Participant recruitment that's unbelievably fast.
userinterviews.com
Fast results
Emphasizes speed in participant recruitment.
Intensifier
Uses "unbelievably" to amplify the speed claim.
Starting with Retool is simple, fast, and free.
retool.com
Fast results
Frames speed as a core feature.
Simplicity
Explicitly names simplicity as a key feature.
Stacked benefits
States three benefits.
Tricolon
Creates rhythm by listing three key qualities.
Integrate your way to growth.
campaignmonitor.com
Flexibility
The phrase "your way" conveys flexibility.
Integrations
Uses "Integrate" to describe connecting existing tools.
Draft precise contracts quickly.
spellbook.legal
Exactness
"Precise" highlights accuracy and attention to detail.
Fast results
"Quickly" emphasizes speed in contract drafting.
Give your users the API docs they deserve.
speakeasy.com
Deservingness
Suggests your users are entitled to their top-notch documentation tool.
Built for people who value privacy.
appflowy.io
Security
Is used to introduce their privacy-focused measures.
Target callout
Appeals to individuals with a strong focus on privacy.
Retirement income doesn't have to be a guessing game.
betterment.com
Better alternative
Suggests a superior approach to managing retirement income.
Pain point
Addresses the uncertainty of retirement income.
Peace of mind
Implies confidence and reliability in retirement planning.
Simplicity
Suggests it can be straightforward instead of uncertain.
Where'd the fees go?
betterment.com
Cost-saving
Highlights the elimination of ATM fees.
Question
Uses a rhetorical question to provoke curiosity.
Build software together
replit.com
Collaboration
Features the product's collaborative development environment.
Creation
"Build software" is about creation.
Perform better with data-driven insights.
apollo.io
Cause and effect
Data (cause) makes you perform better (effect).
Insights
Emphasizes improved performance through data analytics.
Turn life goals into money goals.
betterment.com
Repetition
Repeats the word "goals" to reinforce the transformation.
Revenue
Directly relates to financial success and earnings.
Thinking big
Encourages users to pursue ambitious visions.
Transformation
Turns aspirations into financial objectives.
A rollover gives your money a better home.
betterment.com
Better alternative
Uses "better" to suggest an improved option.
Destination
"Home" metaphorically frames it as the ideal place.
Control every facet of the experience.
cal.com
Exactness
Emphasizes precision in managing every detail.
Flexibility
Highlights adaptability by allowing control over all aspects.
Docs you actually want to read.
statamic.com
High quality
Implies the documentation is engaging and well-crafted.
Identity
Clearly establishes the focus on documentation.
Intensifier
Uses "actually" to emphasize a surprising level of quality and appeal.
See the bigger (better) picture.
betterment.com
Insights
Refers to financial dashboards.
Wordplay
Uses parenthesis for dual interpretation, contrast, and twist.
Complex automation made incredibly simple.
activecampaign.com
Automation
Highlights automated processes.
Capability
Emphasizes the tool's ability to handle complex tasks.
Intensifier
Uses "incredibly" to strongly emphasize ease of use.
Simplicity
Focuses on making automation easy to implement.
Simplifying even the most complex infrastructure.
antimetal.com
Pain point
"Complex infrastructure" is a pain-point being solved.
Simplicity
Highlights transforming complexity into simplicity.
Scale with security.
attio.com
Amplification
Encourages users to amplify their progress.
Security
Reassures users their security needs are met.
Give your customers the support they deserve.
acquire.io
Deservingness
Explicitly mentions "deserve", indicating entitlement.
Normative claim
Asserts that customers should receive a certain level of support.
PandaDoc + the tools you love.
pandadoc.com
Integrations
Highlights compatibility with other tools.
Put your reporting on autopilot.
equals.com
Automation
Highlights automation features.
Insights
Highlights automated reporting capabilities.
Just save it. Artificial intelligence takes care of the rest.
mymind.com
Automation
Highlights AI-driven automation features.
Simplicity
Promises simplicity: save and let AI do the rest.
We set the standard for the industry.
betterhelporg.com
Better alternative
Claims to set the benchmark others should follow, positioning it as the top choice.
First-person
"We" is a first-person plural pronoun.
High quality
Implies others measure themselves by this high standard.
Security
Is used to describe their high privacy and security standards.
Simplify the complex.
fey.com
Pain point
Explicitly highlights complexity requiring reduction.
Simplicity
Declares simplification as the main objective.
Bring your product strategy to life.
aha.io
Creation
Emphasizes bringing something into existence.
Metaphor
Frames strategy as lifeless until given life.
Where you pay less, and get so much more.
remofirst.com
Amplification
Highlights increased value with "so much more".
Bicolon
Uses two clauses with same weight.
Cost-saving
Emphasizes lower costs with "pay less".
Boost your productivity with reusable templates.
butter.us
Amplification
"Boost" explicitly means amplify the impact on your productivity.
Templates
Explicitly mentions reusable templates.
Time-saving
Highlights it reduces the need to create materials from scratch.
Sharpen your edge.
eve.legal
Competitive edge
"Edge" directly refers to gaining a competitive advantage.
Don't start from scratch. Steal our templates.
butter.us
Bicolon
Splits into two short phrases that mirror each other's size.
Pain point
Imples the hassle of building everything new each time.
Problem-solution
Starting from scratch is slow (problem); templates boost speed (solution).
Templates
Explicitly references templates.
Time-saving
Eliminates starting from scratch.
A complete website builder with all the features you need.
framer.com
Completeness
Promises all necessary tools into one platform.
Creation
Focuses on creating websites.
Identity
States it's a toolkit for building web pages.
Customize everything.
flutterflow.io
Flexibility
Highlights full adaptability.
A discovery engine for creatives.
cosmos.so
Identity
Declares itself as a resource for finding inspiration.
Target callout
Provides a solution tailored to creatives.
Setup like a walk in the park.
mosey.com
Metaphor
Compares setup to "a walk in the park" to emphasize ease.
Simplicity
Suggests an effortless and user-friendly setup process.
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